ALL BEAUTY KOREA
Trusted medical tourism partner
PROJECT INTRODUCTION
Your trusted medical tourism partner
BRAND IDENTITY
Design guide that captures ABK’s vision
Brand Concept
Target
Foreign women in their 20s–30s
Keyword
Active, friendly, beauty, authenticity, confidence
Overview
Born from K‑Beauty demand worldwide, ABK is a medical tourism brand sharing Korea’s beauty.
Rather than define beauty, ABK helps everyone discover their own, consistently and sincerely.
Visual Identity
The ABK logo symbolizes our hearts combining with customers’, growing warmer and deeper.
The pink symbol color appeals to women in their 20s–30s — active, friendly brand tone.
Logo Design
ABK Features
A careful concierge that eases visiting patients’ worries
We carefully solve concerns of medical tourists – language, clinic choice, pricing gaps, and safety – with an empathetic team.
Trusted partnerships with verified hospitals
We handle multilingual marketing/design and pro medical interpretation so hospitals can focus on care.
Pricing‑concern relief system
Pricing should be attractive, competitive, and reflect physician skill. We remove needless worries.
End‑to‑end care
From pre‑contact to post‑op care and follow‑ups, we manage the entire journey with care.
ABK Promise
The medical‑tourism ecosystem we aim for
We build an ecosystem where both hospitals and customers achieve goals faster and easier.
Increase benefits for customers and hospitals
- Reduce hospital marketing costs with reasonable pricing
- Save customers’ time and cost verifying fees, clinics, and physicians
- Boost mutual benefits with competitive pricing
Prevent harm to customers and hospitals
- Protect against inflated fees from illegal brokers
- Prevent wrong procedures caused by unqualified interpreting
- Avoid losses from intermediaries who disappear after payment
Easy‑to‑use medical tourism
- Increase convenience with attentive service
- Skilled on‑site handling prevents unnecessary issues
- Verify info to block problems in advance
On a bigger global stage
to realize bigger dreams
We’ll realize our mission with more prepared companies and talents