HEART STAY
Settlement & stay solutions for foreign residents in Korea
PROJECT INTRODUCTION
Essential course for SIT visitors settling in Korea
BRAND IDENTITY
Design guide that captures HEART STAY’s vision
Brand Concept
Target
Japanese women in their 20s–40s
Keyword
Safety, trust, women‑only
Overview
People need safe housing first. Many newcomers struggle to find a place to settle in Korea.
Heart Stay was born to solve this — a brand built on safety and trust, offering ongoing care for warm memories in Korea.
Visual Identity
A symmetric symbol adds stability and high visibility.
Simple lines show a home (window/door) forming a heart; an outer border adds completeness and safety.
Logo Design
HEART STAY Features
Delicate stay coordination
Tailored consultations by purpose and area; in‑person guidance on arrival for smooth settlement.
More potential guests for providers
Expand opportunities for short‑term rentals and boarding houses where turnover matters.
Student recruitment and care
Match schools with international students and support adaptation.
HEART STAY Promise
We build an ecosystem for foreign residents in Korea
Stay support should enable dreams for both residents and providers. We carefully improve every small part of this ecosystem.
Reasonable fees & high quality
Optimize processes to remove middle margins and inflated consulting fees.
Fair service
Ensure no one bears one‑sided sacrifices.
Realizing goals
Help residents and providers realize their goals faster.
On a bigger global stage
to realize bigger dreams
We’ll realize our mission with more prepared companies and talents